Dallas, TX – SunRidge Management Group, a premier multi-family property management company overseeing 130 properties and 25,000 units nationwide, is proud to grow and enhance reputation management strategies through the use of SOCi's Genius Agents tool.
By integrating SOCi Genius AI into its operations, SunRidge has realized significant improvements in engagement, efficiency, and online visibility—reinforcing the company’s dedication to resident satisfaction, community building, and authentic digital content. Today, SOCi Genius AI serves as an indispensable extension of the SunRidge marketing team, ensuring every community remains active, engaged, and well-represented online.
Meeting the Challenge
With a small marketing team supporting a vast portfolio of properties, SunRidge faced several challenges. Onsite managers were often overburdened, struggling to balance social engagement and content creation alongside their daily responsibilities. Reputation management was a manual and time-intensive process, offering limited reporting capabilities. Additionally, the lack of localized social media content resulted in more generic messaging for individual communities.
“SOCi Genius has transformed our marketing and reputation management efforts. They allow us to localize content and drive meaningful engagement, all from a corporate level. It’s like having an extra team member that never needs to take a break. SOCi saves us time, improves retention rates, and helps make our communities stronger,” said Chloe Rundles, Social Media Manager & Marketing Coordinator, SunRidge Management Group. “Genius AI is an essential part of our team, always reliable and incredibly efficient.”
Implementing SOCi Genius AI
To address these challenges, SunRidge implemented three core SOCi Genius AI tools. Genius Social enabled corporate-level creation of localized social media content, improving relevance while reducing onsite workload. Genius Search optimized digital marketing with geo-targeted and demographic-tailored content to better reach prospective residents. Genius Reputation automated review responses and fine-tuned replies to foster genuine engagement, particularly for negative reviews.
“With tools like Genius Search and Genius Social, we can now efficiently target specific communities by leveraging localized content. Tasks that previously required hours of manual effort are now streamlined,” added Rundles.
Results and Impact
The results of this implementation have been substantial. Engagement and content localization increased dramatically, with a 59% rise in overall engagement across networks. Posting frequency surged by 17% on Facebook, 361% on Instagram, and 42% on Google My Business year over year. Instagram impressions grew 500%, and reach increased 300% year over year.
Reputation management also saw major improvements. SunRidge achieved a 99% review response rate within 24 hours, boosting resident satisfaction and retention. AI-powered responses now deliver thoughtful, empathetic messaging for negative reviews, and local teams are empowered with intuitive pre-written post prompts and engagement tools.
The company also experienced notable gains in visibility, efficiency, and cost savings. Google search impressions increased 30% year over year, and SOCi Genius functions as a “fourth team member,” saving an entire salary’s worth of labor annually.
About SunRidge Management Group
SunRidge Management Group is a leading property management company dedicated to delivering exceptional quality, oversight, and resident experiences across a diverse portfolio of multi-family communities nationwide.
About SOCi
SOCi is a leading AI-driven marketing platform for multi-location brands, providing tools for social media management, search marketing, and reputation management to increase engagement, operational efficiency, and brand visibility.
Read the full article here: https://www.soci.ai/insights/sunridge-management-excels-with-soci-genius-agents/